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Graphic Communications
Your target? Blue-haired adults, 18 to 81. Your creative ally? Xerox digital
colour technology. It creates spectacular personalised messages in no
time.
Xerox colour. It makes business
sense.
Personalised messages could boost your response rate by as much as 44%,
and combined with colour, you could see a jump as high as 135% over
black & white.
To put this kind of power into your communications you need Xerox digital
colour technology. It turns variable data into targeted 1-to-1 messages
with speed and accuracy. Colour is always vibrant and attention getting.
What's more, Xerox digital colour presses handle all kinds of stock and
stock sizes without losing speed. So you stay on time and on budget.
To accomplish all this, ask your print provider about Xerox colour technology.
We'll put you right on target. read more...
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 What XMPIE can do for you
With XMPIE, you can make 1:1 marketing a tool your people can use every day. To create brilliantly effective campaigns. To effortlessly blend creative concepts with database information. To generate new revenue and bring in new business. XMPIE is one of those breakthrough solutions that can pay for itself in no time the print money from then on. read more... |
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Digital Leadersip
In today’s global, digital, connected economy, broad and coherent product families are necessary to ensure that documents look the same no matter where they are printed. Xerox leads the market in meeting this need with the Xerox DocuTech, DocuPrint, DocuColor and Document Centre families for production, office and personal environments, and such software as DigiPath Production Software. In 1998, these and other digital products accounted for more than half of Xerox revenue, and a $1.7 billion investment in research and development helps to ensure that Xerox will continue to offer benchmark enterprise coherency and products.
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Solutions
Serving graphic arts firms means meeting the needs of their customers in a range of industries, from financial services to manufacturing. Xerox now is organized by industry, to better understand and develop industry-specific processes that improve productivity, accelerate turnaround, and cut costs. In effect, Xerox addresses the full breadth of graphic arts firms’ needs by treating them as both customer and channel.
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Strategic Alliances
To solve customer problems in today’s networked world, vendors must work with partners. Xerox long has leveraged the expertise and technologies of the industry’s leaders in digital printing and knowledge sharing to develop industry-specific solutions. Xerox partners include: Adobe Systems Incorporated, C.P. Bourg, Electronics for Imaging, Inc. (EFI), Microsoft Corporation, Roll Systems Inc., Scitex Corporation Ltd., Standard Finishing Systems, Sun Microsystems, and Splash Technology.
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Professional Services
Few firms are agile enough to cope with all of the rapidly changing business requirements of the global, digital world. To help fill the gaps, Xerox offers an array of professional services, including assistance in networking and digitizing operations, Web site development, mastering, language translation, and workflow analysis for developing custom solutions.
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Marketing Partnership
Offering the latest digital solutions is not enough—graphic arts firms also must aggressively develop the market for new digital services. Xerox can help by training graphic arts sales reps on solutions selling, including assistance in running customer seminars, determining ways to use color to increase document impact, and establishing one-to-one marketing programs. Opportunities also are available to generate demand through participation in DocuWorld learning events, which have attracted more than 150,000 people in the last two years for educational programs about solutions from Xerox and its partners.
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Sales Strategies
Today’s businesses increasingly support sales with telemarketing, e-commerce and other cost-efficient, highly productive processes, that ultimately increase revenue. Xerox can apply lessons from its own sales efforts and a range of additional business intelligence to help graphic arts firms develop effective sales strategies.
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Worldwide Service and Support
In today’s ‘round-the-clock, ‘round-the-world connected business environment, worldwide service and support is mandatory for global operations. Xerox provides the benchmark in worldwide service and support through a single global organization.
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Managing Change
Successful firms manage to stay a step ahead of the change curve, and Xerox has an excellent record in this regard. When “quality” provided competitive advantages in the 1980s, Xerox was among the first U.S. companies to embrace it, eventually winning the most significant quality awards in Europe, Japan and the United States. Xerox helped pioneer process reengineering as early as 1988, and has subsequently helped many leading companies worldwide reengineer their business processes. Today, Xerox remains a leader with significant initiatives in knowledge management and knowledge sharing, which 95 percent of CEOs consider one of the most important trends affecting their business.
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